About AW Media


AW Media, Inc. was founded in 2002, with the launch of our flagship monthly publication, Austin Woman magazine. With instant popularity, Austin Woman grew quickly and has become the premier magazine for women in Austin. To meet the needs of AW’s readers, we launched the annual Pink Pages directory of women-owned business in 2005, followed by the annual Guide to Good Health. In 2011, ATX Man magazine (published quarterly) was launched to meet the demands of the Austin male demographic. Each publication is devoted to providing national quality editorial and design that offers true value to its readers. 

As the ONLY women-centric medium in the market, Austin Woman magazine is the preferred and most targeted channel to reach professional, influential women, ages 25-54. In our pages, women are learning about, and then discussing, what enriches their lives and empowers them to be more successful. Each issue delivers useful and engaging content that matters most to Austin women. Reflecting readers’ unique and diverse personalities, Austin Woman gives women a voice in the conversation of living a good and more fulfilling life in Austin, Texas.

Signature Events

To connect more closely with our readers, we launched our signature events division, which now boasts three annual events—the AW Anniversary Luncheon, ATX Man Golf Classic—18 Holes for 18 Charities and Woman’s Way Business Awards.


AW Media is also committed to maintaining a digital presence by offering free apps for AW, ATX Man and Pink Pages, separate yet integrated websites for AW Media’s brands with digital editions for each print publication.

Philanthropy & Community

Philanthropy is a core value of AW Media and we love to give back in a variety of ways. In the last year alone, AW Media has sponsored more than 100 nonprofit fundraising events. Our ATX Man Golf Classic raised over $55,000 for 18 different charities. AW has given a small business grant at our Anniversary event for the past seven years. AW Media also partners with local nonprofits for each magazine launch party, in which all proceeds benefit them, donating more than $100,000 over the past 12 years. We are proud sponsors and work yearly with the following organizations: American Heart Association, Children’s Center of Austin, Center for Child Protection, Genaustin, Girls Scouts of Central Texas, The Junior League of Austin, Komen Austin, Texas Mamma Jamma Ride, NOCC Austin, Texas Women in Business and Wonders and Worries, to name a few.

Group photo by Bold Photography. 
Headshots by Korey Howell.

Melinda Garvey Melinda Garvey Co-founder and Publisher
Cynthia Guajardo Shafer Cynthia Guajardo Shafer Associate Publisher
Niki Jones Niki Jones Creative Director
Emily C. Laskowski Emily C. Laskowski Editor
April Cumming April Cumming Associate Editor
Megan Bedford Megan Bedford Marketing & Design Associate
Katie Paschall Katie Paschall Account Executive
Christopher Garvey Christopher Garvey Publisher and Vice President