Our Top 5 SXSW Interactive Events to Attend

If scrolling through the South By Southwest Interactive schedule has you feeling scatterbrained and on the verge of a planning panic attack, you’re not alone. We scoured the page-after-page of event listings and pulled out the creme of the crop. Check out our picks below for the top events we think you should attend over the next 5 days. See you out there!

By Stef Atkinson
Web Exclusive

MAR 10–12 | 8 to 6 p.m.
The Girls’ Lounge @ SXSW

TFQ’s The Girls’ Lounge is the largest community of corporate women who connect, collaborate and activate change together at industry conferences and within companies. We have gone from a moment to a movement and ignited a cultural force of change.

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MAR 10 | 12:30 to 1:30 p.m.
Women in the Creative Industry Meet Up

Calling all women entrepreneurs, freelancers, artists, business-owners and side hustlers. Join the founders of Austin's own #bossbabesATX and Chicago's Cliche Collective for an hour of mingling and conversation covering women in the workplace, professional resources for entrepreneurs and goal-mapping for 2017. Following mixer activities, we'll close with curated discussion, drawing from topics posed by those in attendance.

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MAR 11 | 3:30 to 4:30 p.m.
Why Women in Tech Matter

The issue of gender balance in the field of technology is a hot topic and global initiatives are trying to get more women and girls interested in tech. However, data shows that the digital gender gap is in fact is getting worse. ITU, the UN ICT agency, is leading innovative solutions to close the gender gap. This session highlights successful strategies to get more women in tech and why it matters. Key questions: What are the current barriers facing women in the technology industry? What initiatives are being led by companies and international organizations to address gender balance in ICT industry? Why are roles models important to inspire more girls to enter the world of technology?

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MAR 12 | 1:30 to 3:00 p.m.
Digital Journalism Rocks Lunch

You are a journalist that loves the digital? Awesome! Join our international Digital Journalism Rocks community for a lunch in the famous German Haus and chat about the latest trends in media. More info at digital-journalism.rocks.

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MAR 13 | 11 a.m. to 12 p.m.
Native's Leading Ladies: Making Kickass Content
In this session, some of the native ad industry's leading women innovators will discuss best practices for making killer branded content, addressing everything from brand integration and workflow, to strategic distribution and scaling a content team.
Join the speakers as they discuss the evolving role of native content in the advertising industry, how publishers and brands can form lasting relationships that extend beyond one-off campaigns, and how the rise of social video and introduction of live video has impacted publisher’s native ad offerings.

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MAR 14 | 3:30 to 4:30 p.m.
Refinery29 and Kesha Discuss Reclaiming the Internet

Kesha, global pop star and outspoken advocate against bullying, sits down with Refinery29's Chief Content Officer Amy Emmerich for a conversation about how women must reclaim their domain, taking ownership of their lives online - and IRL. The two will discuss how to fight cyber-bullying, the importance of learning to be vulnerable and open when facing life’s challenges, and how building a community of support is the key to take control of your life.

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