From the Editor: April 2017

I hear most people hate change. They say they dread things like moving, complain that it sucks to be searching—for deals on a new car, a new career opportunity or discounts on concert tickets—and they despise the idea of trying something outside of their comfort zone. 

I am not most people. I love trying new things and still have bruises from my first downhill skiing foray to prove it. Change is constructive for the soul and a test of both yourself and of those around you. Sure, change is not without its difficulties or moments of second-guessing, but it is a constant in life and, for that reasoning alone, something we should all embrace. 

Nowhere is change more cool, upbeat and constant than in the ever-advancing field of technology. It’s now commonplace for college students to, sans any sense of hesitation, build a startup and know how to develop and design their own websites through platforms like WordPress, Wix or Squarespace. Having a digital skill set, be that in photography, video or search-engine optimization, and an understanding of multimedia are imperative to securing job offers in today’s workforce. Technology, after all, is how our world communicates, and to not know how it works or how to use it in your best interest is equivalent to saying you don’t know how to communicate effectively in the first place. 

The amount of progress that’s happened in tech in the past two decades alone is intimidating. There are now jobs solely dedicated to monitoring a company’s web traffic or social-media activity, jobs that wouldn’t exist without platforms like Google Analytics, Facebook, Twitter, YouTube and Instagram. Because of this rapid change, there’s always something new to learn or some performance kink to be worked out. 

Tech is a lot like life in the sense that it’s in your best interest to be OK with being a beginner. The minute you let go of any expectations or preconceived understandings of how something works and humble yourself to the wisdom and teaching of others, the sooner you set yourself up for growth. 

In the following pages, we shine a light on the women representing the changing face of tech in Austin, the backbones behind powerhouses both big and small, from WP Engine and Women Who Code to DivInc and Dev Bootcamp. As a team at Austin Woman, it’s our hope you take something away from each of their stories, even if it is just to be OK with being a beginner. 

It’s humorous to rewatch films like You’ve Got Mail, in which Meg Ryan embodies the essence of chic when she logs onto her AOL account, films in which carrying a pager was de rigueur and owning a mobile phone was symbolic of success. Looking back is a reflective reminder that the speed at which technology continues to evolve is one thing that will never change. 

Now if someone could just develop the savvy, timesaving technology used to effortlessly organize and color coordinate Alicia Silverstone’s closet in Clueless, that would be great. Take your time. I’ll wait. 


April Cumming